The Marketing Strategy Of Nokia Corporation Marketing Essay

The Marketing Strategy Of Nokia Corporation Marketing Essay Nokia Corporation applied the marketing strategy and helps the organization achieve the maximum profit potential. Marketing strategy is a process that company applies to focus its limited resources on the best opportunities to increase sales achieve the goals of the company and gain the competitive advantages in the markets. Marketing strategy is an important planning that involve the basic and long-term activities of company with the considered of the situation and challenge of company faced and therefore contribute to the companys goals. Actually marketing strategy is one of the functional strategies. The functional strategies are the decision rules or guidelines in each functional area of company. Functional areas that company may implement a functional strategy include research and development, finance, public relation, human resources and marketing departments. 4 Ps of Marketing Marketing is not only about delivered the product or service to the end user, should containing the benefits to the end user. Inside the marketing strategy of Nokia Corporation contain the marketing tool call Marketing Mix which introduced by Neil Borden in year 1953. Marketing Mix is one of the most fundamental theories in marketing area and is a combination of element of company in promoting companys product or brand to achieve marketing objectives and customer satisfaction. The element combination of marketing mix is product, price, place and promotion and was proposed by E. Jerome McCarthy in 1960. Product is the first element in the marketing mix and can consider as customer solution. Product should satisfy the customers need or wants, more advanced is the superiority of the product against the competitor and what advantages the company gain from it products. According to the marketing principle of Philip Kolter, the product should be in three components. The three components were core product, actual product and augmented product. Since the Nokia primary products are mobile telephones and portable IT devices. The core component is the end benefits of product for the buyer. The actual product is the characteristics of product such as quality level, features and branding. The augmented product is the support items of product like the after-sale service, warranty and delivery. On 11 February 2011, Nokias CEO Stephan Elop have announced a new strategic to alliance with Microsoft Corporation. This strategy purposed is to replace the mobile operating system Symbian and MeeGo with t he Microsofts Windows Phone operating system. The Windows Phone Lumia is the major shot of Nokia to winning back a market lost to Apple, Samsung and Google. Windows Phone Lumia had been announced by Nokia as the worlds most innovative smart phone. The features of Lumia are contain the Carl Zeiss lens that can capture blur-free video even in the non-ideal environment condition, the new technology PureMotion HD+ display make the Lumia is the worlds brightest, fastest, and most sensitive touchscreen and the wireless charging that enable customers charge up without plugging in. All of these features are for the purpose of customers convenient and satisfaction when using Nokias products. Nokia also provided after-sale service for customers. If customers facing some problem of products can contact nokia support through the phone or directly visit to the Nokia store and also can give some feedback through the social network such as Facebook and Twitter. Customers also can download games, t hemes, ringtones and wallpapers at Nokia Ovi store. For the products characteristics, Nokia Lumia have more beautiful color and people was said this is to against Nokia biggest competitor; Apple Computer. Inc. This is because Apple product, IPhone only had black and white color. Price Determination of the price of company product is important because this is related with profit of company. When company releases a new product, the price is estimate by the cost and products value and must be aware because it has a great impact to the demand and sales. The basic pricing strategies are market skimming pricing, market penetration pricing and neutral pricing. Market skimming pricing strategy is the process setting the highest price initially based on the product value to make highest profit. After the demand of first group customers is satisfied, company will lowers the price to attract another. The Neutral strategy is process set the price by the general market and competitors prices. The disadvantage is company cant maximize profit although this is the most safety way to compete with other company. Nokia had cut the price of Lumia 900 after Microsoft announced that Windows Phone 7 wont be upgradeable to the Windows Phone 8. Nokia cut almost price almost half is to att ract more demands to clear the store and to cut the cost. Penetration strategy is about the deepest price cuts to make sure company product always the lowest on the markets and mostly apply when new product are release. Price Nokia Lumia 920 in US is $100 less than Samsung Galaxy S3 and $200 less than Apples IPhone 5 and the ATT, second largest telecom operator in US also sell Lumia 920 in $99.99 is less $100 than other Windows Phone 8-HTC 8X. Promotion Promotion is about the delivery of information of product to the several parties through the method such as advertising, personal selling, public relations and sales promotion. Nokia has used its Connecting People since 1992 as an advertising slogan. This slogan meaning is Nokia mobile help people connect with each other wherever near and far in various geographical locations. Nokia also popped up their Lumia commercial on their YouTube Channel. Nokia had sold over 85 million devices and 4.5 million of those are Lumia in the Quarter 4 of 2012. This is because Nokia announce Lumia as a boost for Q4 sales to placing the product in front the media and public.

P&G analysis Essay

Euromonitor International’s report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company’s business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The. This report examines: Company share by region and sector Brand portfolio New product developments Marketing and distribution strategies A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on: Strengths and weaknesses Category and country opportunities for growth Challenges and threats from current competition and future prospects Global and regional market positions Research You Can Trust: Euromonitor International’s company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions. Growth opportunities in combining shaving and skin care products P&G oral care dynamic but Colgate drives product development High brand loyalty but losing oral care share in emerging markets Opportunities exist for P&G in premium fragrances P&G stresses Cover Girl’s American essence Brand Strategy Gillette brand enjoys broad geographic reach Procter & Gamble aims for more premium image for Pantene Procter & Gamble looks to cross-category branding for Olay Operations P&G emerging market manufacturing sites by country 2012 Recommendations Beauty portfolio in need of greater segmentation

Pnu Application Form

Philippine Normal University The National Center for Teacher Education OFFICE OF ADMISSION Manila 1† x 1† ID Picture APPLICATION FOR ADMISSION TEST PHILIPPINE NORMAL UNIVERSITY ADMISSION TEST (PNUAT) Name: _________________________________________________________________________________ Gender: ____________ Print: Last Name Given Name Middle NameAddress: ____________________________________________________________________________________________________ Contact No: _______________________________________________ E-mail Address: ____________________________________ Date of Birth: ______________________________________________ Place of Birth: _____________________________________ Age: _________ Citizenship: ____________________________ Religion: ______________________________________________ Name of Present School: _______________________________________________________________________________________ School Address: _________________________________________________________ _____________________________________ EDUCATION: School Attended Elementary: ____________________________________ High School: Other Courses: ____________________________________ ____________________________________ Inclusive Dates ___________________ ___________________ ___________________ Degree/Course Completed ____________________________ ____________________________ ____________________________ Honors/Awards Received: ______________________________________________________________________________________ Extra-Curricular Activities, Hobbies, Talents: _______________________________________________________________________ I hereby apply for permit to take the PNU Admission Test (PNUAT) on: __________________________________________ I certify that the information given on this form is true and correct.It is understood that my final acceptance to the University will depend on the results of the University’s screening procedure. I understand that I have to pay a non-refundabl e examination fee of P350. 00, the receipt of which is to be attached to the application form. I attach a photocopy of my High School Card / Transcript of Records. ____________________________________ Signature over Printed Name of Applicant OR # _______________________________ Date of Application: ___________________ Name: _________________________________________________________________________________ Gender: ____________ Last Name Given Name Middle Name Preferred Academic Program: (Please indicate three choices by placing 1 to 3 on the blank, no. as the most preferred) __________ __________ __________ Bachelor of Early Childhood in Education (BECED) Bachelor of Elementary Education (BEED) Bachelor of Secondary Education (BSE) with specialization in – __________ Biology __________ __________ Chemistry __________ __________ English __________ __________ Filipino __________ __________ General Science __________ __________ History __________ __________ Home Economics ________ __ __________ Information Technology for Teachers __________ Mathematics Others (Allied Fields – with limited enrollment) __________ Bachelor of Library and Information Science __________ Bachelor of Science in Psychology __________ Bachelor of Science in Home Economics Technology __________ AB/BSE Literature Music Education Nutrition and Dietetics for Teachers Physical Education Physics Social Science Speech and Theater Arts Values Education

Gender Roles in The Yellow Wallpaper and A Streetcar...

Many different depictions of gender roles exist in all times throughout the history of American culture and society. Some are well received and some are not. When pitted against each other for all intents and purposes of opposition, the portrayal of the aspects and common traits of masculinity and femininity are separated in a normal manner. However, when one gender expects the other to do its part and they are not satisfied with the results and demand more, things can shift from normal to extreme fairly quickly. This demand is more commonly attributed by the men within literary works. Examples of this can be seen in Tennessee Williams â€Å"A Streetcar Named Desire†, where Stella is constantly being pushed around and being abused by her†¦show more content†¦The pattern of the wallpaper is also significant because in a manner of speaking, it symbolizes solitary confinement and it is almost like the room she is in is one resembling one seen in a mental institution, or could also be considered to be a jail cell and the woman had been put behind bars; both cases would involve desperately trying to find some way to escape and declare her freedom. Soon after her imprisonment, and soon after her convincing herself there is another woman lurking within who is behind the bars of the yellow wallpaper, the situation being seen as reminiscent of a would-be prisoners captivity. When she herself desires to get out, demonstrated by her â€Å"getting angry enough to do something desperate† (Gilman 1694), she shows strength and determination, which are typically very masculine traits. However, they are dismissed with her later display of her own expected feminine traits, such as codependency. When she tries to break free by opening the door, she cannot and keeps telling her husband John, â€Å"The key is under a plantain leaf!† (Gilman 1695), alerting him to retrieve it to unlock the door, and at long last when she breaks free, she celebrates, say ing â€Å"Ive got out at last† (Gilman 1695), declaring her victory over a force that kept her from the world.Show MoreRelatedLooking Back Upon Civil Rights, WomenS Campaign For Suffrage1250 Words   |  5 Pagesfrom all levels of society entering the public sphere and becoming self advocates. In 1892, Charlotte Perkins Gilman authored The Yellow Wallpaper, a piece that symbolically represented the era. By the 1940s women had gained the right to vote and had begun to work, much to the chagrin of men. In 1947 Tennessee Williams produced his classic play A Streetcar Named Desire. While similar in their quest to bring women’s struggles to the forefront, clashing eras resulted in different literary products.Read MoreA Streetcar Named Desire By Tennessee Williams1644 Words   |  7 Pagesa social life, and take care of my kids while being a supportive wife,† a modern woman would say. Throughout American literature and history, the role of a â€Å"traditional womanà ¢â‚¬  was vacuous- to stay at home, to cook, to clean, and to take care of the children. Today, that stereotypical role is no longer a strong foundation for their lifestyle. Women’s role in America has changed overtime because they are no longer dependent on men, discarded in the workforce, or seen as voiceless and depreciated.

Vietnam Internet Data Center Report - 9450 Words

First Draft Bien Nguyen (nguyenngocbien@yahoo.com; +84 95 888 8910) A MARKET STUDY ON INTERNET DATA CENTER IN VIETNAM Bien N. Nguyen nguyenngocbien@yahoo.com +84 95 888 8910 First Draft TABLE OF CONTENTS 1. 2. Bien Nguyen (nguyenngocbien@yahoo.com; +84 95 888 8910) Executive Summary ......................................................................................................................... 3 Research Methodology and Report Objectives ................................................................................. 3 2.1 2.2 Methodology ............................................................................................................................ 3 Objectives†¦show more content†¦26 HANEL ........................................................................................................................... 26 TDT.............................................................................................................................. 27 NETSOFT ...................................................................................................................... 27 4.3.1 4.3.2 4.3.3 4.3.4 4.3.5 First Draft 4.3.6 4.3.7 4.4 Bien Nguyen (nguyenngocbien@yahoo.com; +84 95 888 8910) HTNET ........................................................................................................................... 27 VTIC............................................................................................................................... 27 Enterprise Owned Data Centres [? Are there any] .................................................................. 27 Sacombank .................................................................................................................... 27 VinaData ........................................................................................................................ 27 4.4.1 4.4.2 4.5 Carrier Neutral Data Centres .................................................................................................. 28 CMC TelecomShow MoreRelatedVietnam Internet Data Center Report9450 Words   |  38 PagesBien Nguyen (nguyenngocbien@yahoo.com; +84 95 888 8910) A MARKET STUDY ON INTERNET DATA CENTER IN VIETNAM Bien N. Nguyen nguyenngocbien@yahoo.com +84 95 888 8910 First Draft TABLE OF CONTENTS 1. 2. Bien Nguyen (nguyenngocbien@yahoo.com; +84 95 888 8910) Executive Summary ......................................................................................................................... 3 Research Methodology and Report Objectives ............................................................Read MoreEssay about Technology Used on the Military Battlefield596 Words   |  3 PagesTwo of the major areas include communications, and battlefield management systems. All of these systems are just parts of the military’s tactical internet. The Key factor on the battlefield is communications. Excellent communication is necessary to keep all units working in unison, both on the front lines and in tactical command and control centers in the rear element. The United States Military and ITT A/CD developed the Single Channel Ground and Airborne Radio System (SINCGARS) family. InRead MoreHomelessness Among Veterans of the U.S. Military Essay1247 Words   |  5 Pagesthe homeless population. The question â€Å"Why?† begs an answer. Forty years have passed since the Vietnam Conflict ended and homeless veterans became a representative image in American society. Surprisingly, it appears there are no studies on the factors contributing to homelessness among veterans using recent data. The most recent collection of such data was in a 1984 – 1988 study called The National Vietnam Veterans Readjustment Study (NVVRS). The purpose of the study was â€Å"to determine their mentalRead MorePromotional Activities Coordin ation Project : Sample Resume Essay1689 Words   |  7 Pageshaonguyen3090@hotmail.com To: marketing@ttnq.com.au, sales@ttnq.com.au, finance@ttnq.com.au, salesrep@ttnqvn.com, support@ttnqvn.com, ads@ttnqvn.com Cc: ceo@ttnq.com.au Subject: Report of TTNQ’s international market promotion activities Dear all, Please note that at TTNQ we will be targeting the international markets of Vietnam. All of you will take the participation of this promotional activity. Below are the overview of this project. Overview of the project are: The purpose of this coordination projectRead MoreWhat Is IT Outsourcing?1086 Words   |  5 PagesIndia is facing competition from other countries around the world in IT outsourcing. China, Ireland, The Philippines, Malaysia, Vietnam, Poland, and Egypt are just some of the countries that are aggressively looking at IT outsourcing for growth. Over the years, these countries have been developing their country to be able to provide IT outsourcing and lay a strong foundation to sustain this new idea. According to KPMG (2016), some of the investments these countries have done are build a huge marketRead MoreAvon Supply Chain Analysis2679 Words   |  11 PagesIntroduction Vietnam Delight Catering (VDC) is one of the most succesful company in Vietnam catering industry. Since the very first step in 1995, VDC has a significant grow to expand the market in all three regions of Vietnam. The company is well known for providing food service for company events, business conferences, weddings and other special occasions. With twenty six industrial kitchens located across five big cities, VDC established itself as an national wide recognized catering companyRead MoreFree Speech in Cyberspace Essay3595 Words   |  15 Pagesyears, with the Internet explosion, freedom of speech has reached a new frontier. In the United States, citizens are allowed to freely distribute information on the Internet as they desire so long as laws are not being broken. Many countries have followed in the footsteps of the United States and granted their citizens the same basic human right. However, there are other countries in the world whose citizens are not afforded these rights . Vietnam is one such country. The Internet explosion hasRead MoreAn Internal Central Intelligence Agency1579 Words   |  7 Pagesinternal Central Intelligence Agency (CIA) investigation revealed that CIA Task Forces failed to share information with the FBI about two suspected terrorists, Nawaf al-Hazmi and Khalid al-Mihdhar, as they entered the United States (9/11 Commission Report). The U.S Intelligence Community is made up of 15 different agencies, offices, and organizations within the Executive branch. There are 8 components in the Department of Defense, two in the department of Homeland Security, and one in each of theRead MoreNike And Challenges Of Nike Inc. Essay1349 Words   |  6 Pagesand Bill Bowerman. The focus of this report would be an analysis of how Nike’s manages and delivers its service to its customers. It also looks into Nike’s emphasis on its product quality and innovative design to meet the ever changing consumer preferences. By looking at its current strategies that Nike adopt and its appropriateness, this report will provide you a better understanding on how consumer see Nike and challenges that Nike Inc. faces. With the report, there are various recommendationsRead MoreMedia Bias And The Media1365 Words   |  6 PagesMedia Bias In today’s society, remaining connected and knowledgeable of current events and the newest trends is vital to staying ahead in business, education, and social standing. This information is supplied to everyone through the internet, newspapers, television, and radio. One can tune into stations such as CNN, NBC, Fox News, Al-Jazeera, and many others (â€Å"SQs of Media Outlets†). In order to meet the needs of viewers, readers, and listeners, the ideal media system would contain accurate, quick

Camelot Poem Analysis - 2223 Words

The poem opened up with the mythology of Britain’s foundings being rooted in the fall of Troy. Following the fall of Troy, Romulus quickly founded Rome which led to having Ticius founded Tuscany and Langobard did the same with Lombardy. Soon after the founding of the three nations, as the myth goes, Felix Brutus founded Britain after the French floods. Soon after the founding of Britain, the nation raised children as soldiers; they were fighting machines in a troubled time filled with turmoil. Among all of the kings, there was one prodigy named Arthur; Arthur stood among the highest; almost untouchable from his fellow peers. His courage and aptitude for ruling were ever so present during his time as king, gaining the respect from his†¦show more content†¦He claimed to have come in peace, but he demanded to be indulged in a game. Arthur assumed that the Green Knight spoke of a fight, but the Green Knight stated that he did not wish to fight such young and puny knights. Instead, he wanted one of the knights to strike a blow to his neck with the Green Knight s own axe, but on the pretense that the Green Knight would return the blow exactly a year and a day from then. The conditions of the game offered by the Green Knight caused everyone to stay silent in both shock and confusion. Soon after, the Green Knight began to question Arthur’s followers, claiming the court is filled with cowards. In retaliation to this accusation, Arthur felt the shame of his court and took up the Green Knight’s offer. As Arthur readied himself to strike the Green Knight down, another member of the court stood up and requested that he take the challenge instead, Gawain. Gawain interrupted the silence that filled the hall by requesting that he take up the challenge instead of Arthur. Arthur allowed Gawain to participate in the Green Knight’s game; Gawain then recited the rules for the game to show he understood the pact that he has taken upon himself. As Gawain brought down the axe upon the Green Knight’s neck, Gawain separated the Green Knight’s head from his body in one swing. To everyone’s disbelief, the Green Knight walked to his headShow MoreRelatedLady of Shalott1194 Words   |  5 Pagesthe Lady of Shalott has. (The mirror being distorted reality is especially interesting when one considers that it is typically used as a symbol of the cold, hard truth. This difference gives added emphasis on the importance of this symbol within the poem, as well as telling us that the Lady of Shalott did not realize that view of the world was warped.) All this changes when she looks out the window and onto an undistorted world. The Lady of Shalott loses her innocence by falling in love. ThusRead MorePoetry1969 Words   |  8 PagesLove Poem Analysis: Linda Pastan is an American poet of Jewish background. She was born in New York on May 27, 1932. Today, she lives in Potomac, Maryland with her husband Ira Pastan, an accomplished physician and researcher. She is known for writing short poems that address topics like family life, domesticity, motherhood, the female experience, aging, death, loss and the fear of loss, as well as the fragility of life and relationships. Love poem is a very simple poem yet it has a deepRead MoreComparing Beowulf And Sir Gawain And The Green Knight Essay1555 Words   |  7 Pagescultural values differ than those who lived â€Å"back then† but the response to that ideology is, does one value loyalty? Among the many values of the Anglo-Saxons, such as bravery, truth, and honor, above them all stands loyalty. Through an archetypal analysis, one may view how two major works of the Middle Ages, Beowulf and Sir Gawain and the Green Knight, both reflect attributes of loyalty, specifically the testing of one’s loyalty and the consequences of disloyalty, which reflect the behavior and valuesRead More A Feminist Perspective of The Lady of Shalott Essay2157 Words   |  9 Pagesessay on feminist criticism, Linda Peterson of Yale University explains how literature can reflect and shape the attitudes that have held women back (330). From the viewpoint of a feminist critic, The Lady of Shalott provides its re ader with an analysis of the Victorian womans conflict between her place in the interior, domestic role of society and her desire to break into the exterior, public sphere which generally had been the domain of men. Read as a commentary on womens roles in VictorianRead More King Arthur Essay1428 Words   |  6 PagesKing Arthur Character Analysis The character of King Arthur is unique in literature. Most characters are known through their actions and words as described by the author of a story. Arthur, however, is a conglomerate of characters described by many different authors over a fifteen hundred year span. There is no single depiction of him, and one cannot trace his origin to a single author for the definitive description. As such, the character of Arthur is different depending on the era, cultureRead MoreSir Gawain And The Green Knight1591 Words   |  7 Pagesof folklore and by others as an allusion to Christ. Written in stanzas of alliterative verse, each of which ends in a rhyming bob and wheel, it draws on Welsh, Irish and English stories, as well as the French chivalric tradition. It is an important poem in the romance genre, which typically involves a hero who goes on a quest which tests his prowess, and it remains popular to this day in modern English renderings from J. R. R. 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It is no surprise then that the methods of which these fictiona l women take to escape comes at the cost of their lives. The doomed Duchess of Robert Browning’s dramatic monologue, â€Å"My Last Duchess† is the embodiment of the incarcerated woman taken to the eternal extreme. The setting for this poem is the Italy of the MiddleRead MoreSir Gawain And The Green Knight2066 Words   |  9 Pagesand the Green Knight: The Pentangle, the Green Knight, and the Perfection of Virtue†, and Manish Sharma, author of â€Å"Hiding the Harm: Revisionism and Marvel in Sir Gawain and the Green Knight†, both discuss major controversial topics relating to this poem. To begin, David N. Beauregard’s intent with his article, â€Å"Moral Theology in Sir Gawain and the Green Knight: The Pentangle, the Green Knight, and the Perfection of Virtue†, was to display that it is possible to relate two major symbols; the pentangleRead MoreAlfred Lord Tennysons Life Influences on His Work508 Words   |  2 PagesTennyson always had some life meaning behind his poems. He was born in the rural town of Somersby in Lincolnshire, the fourth of twelve children. In 1884, Queen Victoria made Tennyson a baron, and so he became the title of Lord in his time. From the Academy of American Poets website, it is stated that, â€Å"At the age of 41, Tennyson had established himself as the most popular poet of the Victorian era.† Alfred Lord Tennyson life had a huge impact on his poems that were written, the most propionate were,

Management complications hence poor performance †Free Samples

Question: Why Management Complications Hence Poor Performance? Answer: Introduction Effective management does not only call for a good understanding of the organizational culture and business environment but also the effectiveness with which business purposes are communicated (Dattilio and Freeman, 2007). The various processes, levels of motivation and communication skills of the workers in an organization are all vital in influencing the organizational accomplishment (Griffin, 2009). It is therefore important for individuals to develop good personal communication skills which help one to easy relate and interact with the others not only at the place of work but within the society as a whole. Diagnostic Tools Communication Styles Questionnaire I am not good at starting conversations and dont work well with disagreements. I may be quite assertive when the facts in the conversation are contrary to my values, in such cases I exhibit poor listening skills and constantly jump in. I am interested in empowering others and support ideas but get quite assertive and emotional especially when impatient or irritated. Assertiveness Test The results of the test reveal me as self-assertive and an individual who sticks to his views and belief in personal values. I like to communicate my thoughts with clarity. I largely believe in verbal expression of ideas through emphasis on key points. I try not to be aggressive during conversations but base my responses on the attitudes of the others during the conversations. Team Work and Team Roles Inventory The results of the test indicate the following on my personal abilities: I like to embrace new chances; I also like devising new methods for the team. I fancy team work and remain open to interaction with other team members. I am not perfect at initiating ideas but find is easy coordinating them once initiated. Johari Window Questionnaire From this test, I deduced number of aspects in terms of communication. To begin with, I am cheerful and express my ideas quite confidently especially during team dynamics. I stay calm during arguments and try to discuss my facts from a more rational point of view. I face issues boldly and try to remain as organized as possible when communicating my views. The Big Five Personality Test These test brought out the following aspects on my personal communication skills. I like listening to new ideas, and feel quite comfortable around people. I also make people feel at ease and pay attention to details. However, I get irritated easily and have occasional mood swings during which I lack the necessary listening skills and may be impatient too. Identified Communication Issues From the results of the test above, it is clear that there are number of skills I may have to work on in order to be able to communicate effectively with the others. There is the aspect of easy irritation which affects my verbal skills. I get closed in when unhappy and choose to stay calm which may be interpreted as an aggressive non-verbal approach of communication. Secondly, I am not a good listener especially when not interested in the subject of discussion. I tend to jump interfering with the speaker which may lead to prejudgment and poor reception and decoding of messages. Reflection on recent professional Interactions Being a new employee in a telecommunications company there are a number of formalities which we had to be taken through as a means of developing skills and capturing the companys culture. One of these strategies involved being assigned to joined specific groups in different departments and obtaining roles to support in the new projects as introduced by the department. I was assigned the marketing department and had a lot of difficulties flowing with the team especially during the first few meetings. The team leader was quite assertive and a little too domineering which caused a lot of arguments during meetings. During such heated situations, Id simply switch off the meetings and probably fail to concentrate to the very end. Through this, I missed the discussion of the key points and had to constantly ask other team members on the next course of action. Some of the individuals found this quite irritating. I now feel I ought to have been a little more patient and gone ahead to listen t o the team speakers despite my dissatisfaction with the leaders management approaches. The second situation was during one of our company assigned field trips meant to enhance good customer relations. During these trips, the employees were assigned specific regions in which they were to find and interact with the organizations loyal and prospective customers while informing them more about the companys products and services. While some of these individuals were receptive, some of them had demeaning attitudes and barely had time for my explanations. Due to my personality, this situation easily got me irritated hence affecting my communication methods for the rest of the marketing spree. I found it hard communicating my thoughts to them verbally and clearly because I felt wronged by the poor reception. I now believe I ought to have been more flexible and adjusted to the situations based on the attitudes and approaches exhibited by each of the individuals I met. In each of these situations, my bad attitude affected effective reception of information as given out by the sp eaker. This also influenced the way I communicated my views to the other individuals. Due to the poor listening skills, I couldnt get the best out of the meetings which in turn affected my effectiveness at work especially during the implementation of the ideas discussed in the meetings because I barely grasped any. At the same time, I didnt manage to accomplish the marketing objectives due to the ease with which I get emotional and irritated especially by poor reception. It is therefore a fact worth noting that I need to work on these two aspects in addition to other skills in a bid to be better when it comes to the communication and reception of views and ideas to and from other individuals. Literature Review The reflection above reveled poor listening skills and lack of emotional control as some of the impediments to effective communication especially in a team set up. Johnason (2009) points out that teamwork involves people from different backgrounds coming together to pursue a common objective or goal. Achieving the organizational goals can be a challenge to an organization especially when the methods of communication within the team are not adequately addressed and managed. For effective operations within a business entity, it is vital for people to see beyond the space of their personal interests and hence maintain the focus on the teams objectives through appropriate communication approaches. Individual differences are among some of the main obstacles to effective teamwork (Paauwe and Boon, 2009). The details of the test reveal the possibility of a breakdown in communication when individuals choose to honor their emotions at the expense of the teams interests. Communication within a team set up ought to be approached selflessly as this alone assures effective transmission of information between individuals in an organization (Collings and Wood, 2009). Based on the model of Team works and team inventories, Klerck (2009) points out that teamwork is a vital requirement for organizational success. But effective operations within a team can be largely hampered by poor communication skills and approaches. The changing aspects of a good team demand that individuals are dedicated to use their personal skills in order to achieve the collective goals of the team. Despite the presence of struggles among the team members; the group interests should always remain the main point of focus. Embracing a positive approach from each team member is important since it enhances team performance. However, individual differences in a team largely hamper its growth and activities especially when these barriers are not eliminated through effective management skills. Assertiveness is an attribute which could be used to instill individual commitment towards organizational goals but not as a tool for dictatorship and domination by leaders. This is because suc h personalities act as obstacles to the free flow of information and poor reception. The poor reception at the departmental meetings was a result of wrong attitude to the speakers due to their communication methods. Consequently, team building would be an essential measure through which understanding between individuals could be enhanced leading to better communication. Trevisani (2016) through the chaos theory of management points some of the challenges to effective communication as a result of diversity at the workplace environment. As posited by this theory, an organization is vulnerable to various changes which at times complicate its operations. Diversity implies different personalities and hence variations in approaches to communication. Misunderstandings, prejudgment and wrong reception is likely to occur which elongates essential processes such as decision making (Grace and Cohen, 2004). This aspect was evident in our departmental meetings where individuals could argue for hours on end due to lack of effective communication. In order to deal with the communication challenges associated with complex groups within organizations, it is vital for the management to establish the best strategies that would ensure a free flow in information from one party to another (Roux, 2007). Depending on the nature of the team, the organization can choose the most appropriate communication method for instance the use of online media or written communication which is both speedy and convenient. As noted by Merkle (2015), that a team, especially in an organization, is often characterized by differences in personalities. While some of these behaviors strengthen of a team, others serve as an obstacle to the free flow of information hence easy communication. Individuals who listen keenly and talk well with others in a group are able to stay constructive. However, those with bad personalities like; bad temperaments, laziness and those who get easily emotional and irritated are likely have challenges communicating effectively with others (Mark, 2014). Through the use of various diagnostic tools, the individual capabilities in terms of communication can be identified and hence developed in order to improve the quality of professional and formal interactions between people within the business. Despite the presences, the good attributes about individuals in a team can be established and nurtured through adequate exposure and personal commitment to improvement (Daft and Armstrong, 20 09). In a nut shell, the management style ought to work on enhancing good communication skills while eliminating the challenges as much as possible. According Dobbin (2012) while basing his argument on the systems management theory, differences in alignments in a team is what basically describes the organizational structure. He notes that an effective system is supported by active small groups each of which are driven by specific goals and objectives. For these teams to be effective there is an inevitable need for proper communication. A team consists of borders caused by, age, personality differences, gender, ethnic backgrounds as well as sexual orientations. Despite the differences, it is important to come up with a common ground of management to enhance communication (Posey, 2012). According to the contingency theory of management, there is need for proper cognitive skills when addressing individuals in an organization as this enhances communication and proper team performance. It would therefore be important to recognize and examine the individual personalities before coming up with the best communication approaches meant to elicit positive reception from the target audience (Jarvenpaa and Leidner, 2009). The aspect of team work and an appropriate environment where team members can express their views is highly encouraged in such cases. Through these activities, the individual strengths and weaknesses in terms of communication can be noted which in turn enables the managers to use the right strategies to enhance communication within the organization. Action Plan The outcome of the diagnostic tools revealed two major areas in which I need to make adjustments in order to be better in terms of communication. First of all, bad tempers and ease of irritation affect my verbal skills and at times may cause prejudgment which hinders effective communication. Secondly, I am a poor listener in some situation which may affect my reception to the message being transmitted. In order to deal with these issues plan to enhance my skills in communication through reading extensive literature in addition to continuous practice. The plan would also involve consistent interaction with people from different backgrounds through conferences, meeting and exhibitions. The plan shall also involve studying the changes that take place in communication approaches based on the differences in age, educational achievements, religion and gender just to mention but few. This shall be done for a period of 30 days. This could be achieved by pursuing specific course like a diploma in communication within organizations. A thorough study of the different categories of communication approaches shall be undertaken during this period to establish the varying communication cultures and trends as one moves from one region to another. The plan shall also involve the use of personal studies, reading of literature and research tools like questionnaire and direct interviews to interaction with members of different cultural backgrounds within a period of 1 month. During this period, I shall also attend various educative conferences and meetings as this would also be crucial in developing my skills when it comes to communicating with people. This shall be done for a period of two months. It shall be achieved through participation in activities involving teams and groups. Good communication requires a good understanding of the person(s) with whom one is interacting. By taking part in a number of activities involving teams and groups, it would be possible to learn from the different personalities and hence develop the necessary skills for dealing with each of these individuals. The main objective of this plan would be to register an improvement in terms of communication especially with reference to the two issues identified from the results of the diagnostic tools. For the remaining two months within the 6 month period, these outcomes shall be examined in order to note a possible improvement and the need for more adjustment. At the end of the pe riod, a self-evaluation shall be conducted in a bid to note any improvements and hence focus on further strategies aimed at perfecting my communication skills. Action Plan Summary TASK START DATE DURATION END DATE REMARKS (Achieved/Not achieved) Studying Communication styles across cultures 1st June 30 days 30th June Literature Reading 1st July 30 days 31st July Attending Conferences and meetings 1st August 2 months 30th Sep Evaluation of learned Skills 1st Oct 2 months 30th Nov Conclusion The report comprised an analysis of personal communication skills with reference to various diagnostic tools. The tools included: the Johari window, Big five personality test, communication styles questionnaires, assertiveness questionnaires and the Team work and team roles inventory model. From the tests, it was possible to deduce the two areas in which improvement was required. 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