The Marketing Strategy Of Nokia Corporation Marketing Essay

The Marketing Strategy Of Nokia Corporation Marketing Essay Nokia Corporation applied the marketing strategy and helps the organization achieve the maximum profit potential. Marketing strategy is a process that company applies to focus its limited resources on the best opportunities to increase sales achieve the goals of the company and gain the competitive advantages in the markets. Marketing strategy is an important planning that involve the basic and long-term activities of company with the considered of the situation and challenge of company faced and therefore contribute to the companys goals. Actually marketing strategy is one of the functional strategies. The functional strategies are the decision rules or guidelines in each functional area of company. Functional areas that company may implement a functional strategy include research and development, finance, public relation, human resources and marketing departments. 4 Ps of Marketing Marketing is not only about delivered the product or service to the end user, should containing the benefits to the end user. Inside the marketing strategy of Nokia Corporation contain the marketing tool call Marketing Mix which introduced by Neil Borden in year 1953. Marketing Mix is one of the most fundamental theories in marketing area and is a combination of element of company in promoting companys product or brand to achieve marketing objectives and customer satisfaction. The element combination of marketing mix is product, price, place and promotion and was proposed by E. Jerome McCarthy in 1960. Product is the first element in the marketing mix and can consider as customer solution. Product should satisfy the customers need or wants, more advanced is the superiority of the product against the competitor and what advantages the company gain from it products. According to the marketing principle of Philip Kolter, the product should be in three components. The three components were core product, actual product and augmented product. Since the Nokia primary products are mobile telephones and portable IT devices. The core component is the end benefits of product for the buyer. The actual product is the characteristics of product such as quality level, features and branding. The augmented product is the support items of product like the after-sale service, warranty and delivery. On 11 February 2011, Nokias CEO Stephan Elop have announced a new strategic to alliance with Microsoft Corporation. This strategy purposed is to replace the mobile operating system Symbian and MeeGo with t he Microsofts Windows Phone operating system. The Windows Phone Lumia is the major shot of Nokia to winning back a market lost to Apple, Samsung and Google. Windows Phone Lumia had been announced by Nokia as the worlds most innovative smart phone. The features of Lumia are contain the Carl Zeiss lens that can capture blur-free video even in the non-ideal environment condition, the new technology PureMotion HD+ display make the Lumia is the worlds brightest, fastest, and most sensitive touchscreen and the wireless charging that enable customers charge up without plugging in. All of these features are for the purpose of customers convenient and satisfaction when using Nokias products. Nokia also provided after-sale service for customers. If customers facing some problem of products can contact nokia support through the phone or directly visit to the Nokia store and also can give some feedback through the social network such as Facebook and Twitter. Customers also can download games, t hemes, ringtones and wallpapers at Nokia Ovi store. For the products characteristics, Nokia Lumia have more beautiful color and people was said this is to against Nokia biggest competitor; Apple Computer. Inc. This is because Apple product, IPhone only had black and white color. Price Determination of the price of company product is important because this is related with profit of company. When company releases a new product, the price is estimate by the cost and products value and must be aware because it has a great impact to the demand and sales. The basic pricing strategies are market skimming pricing, market penetration pricing and neutral pricing. Market skimming pricing strategy is the process setting the highest price initially based on the product value to make highest profit. After the demand of first group customers is satisfied, company will lowers the price to attract another. The Neutral strategy is process set the price by the general market and competitors prices. The disadvantage is company cant maximize profit although this is the most safety way to compete with other company. Nokia had cut the price of Lumia 900 after Microsoft announced that Windows Phone 7 wont be upgradeable to the Windows Phone 8. Nokia cut almost price almost half is to att ract more demands to clear the store and to cut the cost. Penetration strategy is about the deepest price cuts to make sure company product always the lowest on the markets and mostly apply when new product are release. Price Nokia Lumia 920 in US is $100 less than Samsung Galaxy S3 and $200 less than Apples IPhone 5 and the ATT, second largest telecom operator in US also sell Lumia 920 in $99.99 is less $100 than other Windows Phone 8-HTC 8X. Promotion Promotion is about the delivery of information of product to the several parties through the method such as advertising, personal selling, public relations and sales promotion. Nokia has used its Connecting People since 1992 as an advertising slogan. This slogan meaning is Nokia mobile help people connect with each other wherever near and far in various geographical locations. Nokia also popped up their Lumia commercial on their YouTube Channel. Nokia had sold over 85 million devices and 4.5 million of those are Lumia in the Quarter 4 of 2012. This is because Nokia announce Lumia as a boost for Q4 sales to placing the product in front the media and public.

P&G analysis Essay

Euromonitor International’s report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company’s business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The. This report examines: Company share by region and sector Brand portfolio New product developments Marketing and distribution strategies A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on: Strengths and weaknesses Category and country opportunities for growth Challenges and threats from current competition and future prospects Global and regional market positions Research You Can Trust: Euromonitor International’s company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions. Growth opportunities in combining shaving and skin care products P&G oral care dynamic but Colgate drives product development High brand loyalty but losing oral care share in emerging markets Opportunities exist for P&G in premium fragrances P&G stresses Cover Girl’s American essence Brand Strategy Gillette brand enjoys broad geographic reach Procter & Gamble aims for more premium image for Pantene Procter & Gamble looks to cross-category branding for Olay Operations P&G emerging market manufacturing sites by country 2012 Recommendations Beauty portfolio in need of greater segmentation

Pnu Application Form

Philippine Normal University The National Center for Teacher Education OFFICE OF ADMISSION Manila 1† x 1† ID Picture APPLICATION FOR ADMISSION TEST PHILIPPINE NORMAL UNIVERSITY ADMISSION TEST (PNUAT) Name: _________________________________________________________________________________ Gender: ____________ Print: Last Name Given Name Middle NameAddress: ____________________________________________________________________________________________________ Contact No: _______________________________________________ E-mail Address: ____________________________________ Date of Birth: ______________________________________________ Place of Birth: _____________________________________ Age: _________ Citizenship: ____________________________ Religion: ______________________________________________ Name of Present School: _______________________________________________________________________________________ School Address: _________________________________________________________ _____________________________________ EDUCATION: School Attended Elementary: ____________________________________ High School: Other Courses: ____________________________________ ____________________________________ Inclusive Dates ___________________ ___________________ ___________________ Degree/Course Completed ____________________________ ____________________________ ____________________________ Honors/Awards Received: ______________________________________________________________________________________ Extra-Curricular Activities, Hobbies, Talents: _______________________________________________________________________ I hereby apply for permit to take the PNU Admission Test (PNUAT) on: __________________________________________ I certify that the information given on this form is true and correct.It is understood that my final acceptance to the University will depend on the results of the University’s screening procedure. I understand that I have to pay a non-refundabl e examination fee of P350. 00, the receipt of which is to be attached to the application form. I attach a photocopy of my High School Card / Transcript of Records. ____________________________________ Signature over Printed Name of Applicant OR # _______________________________ Date of Application: ___________________ Name: _________________________________________________________________________________ Gender: ____________ Last Name Given Name Middle Name Preferred Academic Program: (Please indicate three choices by placing 1 to 3 on the blank, no. as the most preferred) __________ __________ __________ Bachelor of Early Childhood in Education (BECED) Bachelor of Elementary Education (BEED) Bachelor of Secondary Education (BSE) with specialization in – __________ Biology __________ __________ Chemistry __________ __________ English __________ __________ Filipino __________ __________ General Science __________ __________ History __________ __________ Home Economics ________ __ __________ Information Technology for Teachers __________ Mathematics Others (Allied Fields – with limited enrollment) __________ Bachelor of Library and Information Science __________ Bachelor of Science in Psychology __________ Bachelor of Science in Home Economics Technology __________ AB/BSE Literature Music Education Nutrition and Dietetics for Teachers Physical Education Physics Social Science Speech and Theater Arts Values Education

Gender Roles in The Yellow Wallpaper and A Streetcar...

Many different depictions of gender roles exist in all times throughout the history of American culture and society. Some are well received and some are not. When pitted against each other for all intents and purposes of opposition, the portrayal of the aspects and common traits of masculinity and femininity are separated in a normal manner. However, when one gender expects the other to do its part and they are not satisfied with the results and demand more, things can shift from normal to extreme fairly quickly. This demand is more commonly attributed by the men within literary works. Examples of this can be seen in Tennessee Williams â€Å"A Streetcar Named Desire†, where Stella is constantly being pushed around and being abused by her†¦show more content†¦The pattern of the wallpaper is also significant because in a manner of speaking, it symbolizes solitary confinement and it is almost like the room she is in is one resembling one seen in a mental institution, or could also be considered to be a jail cell and the woman had been put behind bars; both cases would involve desperately trying to find some way to escape and declare her freedom. Soon after her imprisonment, and soon after her convincing herself there is another woman lurking within who is behind the bars of the yellow wallpaper, the situation being seen as reminiscent of a would-be prisoners captivity. When she herself desires to get out, demonstrated by her â€Å"getting angry enough to do something desperate† (Gilman 1694), she shows strength and determination, which are typically very masculine traits. However, they are dismissed with her later display of her own expected feminine traits, such as codependency. When she tries to break free by opening the door, she cannot and keeps telling her husband John, â€Å"The key is under a plantain leaf!† (Gilman 1695), alerting him to retrieve it to unlock the door, and at long last when she breaks free, she celebrates, say ing â€Å"Ive got out at last† (Gilman 1695), declaring her victory over a force that kept her from the world.Show MoreRelatedLooking Back Upon Civil Rights, WomenS Campaign For Suffrage1250 Words   |  5 Pagesfrom all levels of society entering the public sphere and becoming self advocates. In 1892, Charlotte Perkins Gilman authored The Yellow Wallpaper, a piece that symbolically represented the era. By the 1940s women had gained the right to vote and had begun to work, much to the chagrin of men. In 1947 Tennessee Williams produced his classic play A Streetcar Named Desire. While similar in their quest to bring women’s struggles to the forefront, clashing eras resulted in different literary products.Read MoreA Streetcar Named Desire By Tennessee Williams1644 Words   |  7 Pagesa social life, and take care of my kids while being a supportive wife,† a modern woman would say. Throughout American literature and history, the role of a â€Å"traditional womanà ¢â‚¬  was vacuous- to stay at home, to cook, to clean, and to take care of the children. Today, that stereotypical role is no longer a strong foundation for their lifestyle. Women’s role in America has changed overtime because they are no longer dependent on men, discarded in the workforce, or seen as voiceless and depreciated.